Bruce Craven is a member of the Columbia Business School Executive Education faculty in New York City. In addition to directing and teaching in a variety of executive programs, he teaches graduate business students his popular elective Leadership Through Fiction.  His book Win or Die: Leadership Secrets from Game of Thrones, was published in March 2019 by Thomas Dunne Books, an imprint of St. Martin’s Press.  The book is currently being translated into Russian and Turkish. He wrote the novel Fast Sofa (1993) which was published in Japanese and German. He also co-wrote the script for the film adaptation, starring Jennifer Tilly, Jake Busey and Crispin Glover. His collection of poetry, Buena Suerte in Red Glitter will be published in 2019 by Red Dirt Press. He lives with his wife and two sons in the Coachella Valley in California.

Pancho & Lefty

Willie and Merle were compared to bookends. Look
at the two brothers…and their shelf of music history!
They had a tour planned before Merle shook
off the world on his birthday. Penitentiary
life marked him early, double pneumonia stole
him from fans and family, 79. The Hag kept
on the fighting side until the end: playing shows,
recording Django & Jimmie with Will. His lungs ripped
from hard-living’s disease. Back in the Eighties, sleeping
in his tour-bus, Pedernales studio, 4:00 am, Will knocks,
needs Merle for a last tune. Not later, now. One take. Meeting
Shotgun the next day, Merle thinks about his vocals, talks
to Willie. Can we do another take, get it perfect? Will grins
The tape is sent. Townes Van Zandt’s song hits #1, wins.